.Post Perspectives: 15.Ever before questioned just how a power engineer winds up managing an influencer advertising and marketing system? Jonathan Eg, CEO of Partipost, spills the tea on The Adrian Series.Secret takeaways:.Why exchanging formulas brought about loneliness (and also a profession pivot).The magic formula: authenticity + congruity = influencer excellence.B2B influencer marketing in Asia: It's coming, yet slowly.AI influencers: Cool, yet perhaps won't change your BFF's Instagram.The payment concern pestering influencer advertising (and how Partipost is addressing it).Exciting fact: Jonathan's dad looks forward to Mondays. Yes, you go through that right.Profits: The influencer advertising and marketing landscape is progressing much faster than you can point out "swipe up." From micro-influencers to artificial intelligence characters, the game is actually altering-- but genuineness still preponderates.Therefore, prior to you cross out that good friend along with 200 fans as "not influential," keep in mind: worldwide of nano-influencers, your bestie might simply be actually the next big thing.Listen for even more influencer ideas and also maybe pick up a tip or two for your very own Instagram video game!